Herbert Sondheim later in 1952. The Sondheim dresses were made of rayon that was woven to look like linen and, due to the screen printing, they were dry clean only. Each dress style was made available in 4 colors: white, navy, black and copper. The Sondheim copies sold for $29.95 in 1952 (about $259 in today's dollar.)
All photos by Gordon Parks for Life Magazine, 1952.